18 Apr 2009

Away3D: Industry Standard

by Peter Kapelyan

Recent site launches around the globe show Away3D is fast becoming the online 3D framework of choice for major international company content. Here are the highlights of what has been an inspiring first quarter of 2009. Project dragonfly is an experimental Autodesk tool for designing room interiors. The name on the site pretty much say it all in terms of quality, but don't take our word for it - take a look for yourself:

For those that don't know, Autodesk are the creators of world renowned 3D Sofware such as Maya, 3D Studio Max, and Soft Image. The high quality of the room interiors in dragonfly is possible thanks to a custom built server-rendering system that allows extremely detailed models to be rendered direct into the 3D scene. More information on the process behind this and other dragonfly features can be found by visiting a 'making of' youtube video playlist here. We are honored to have Autodesk pick Away3D as their online 3D visualization tool. The BBC celebrated their regain of F1's sports coverage this year with a plethora of new and innovative content, including their very own Away3D application in the form of the F1 Circuit Guides. This is an in-depth tour of all tracks on the 2009 calendar, combining 3D flythroughs, driver lap videos, race comments, images and more.

The application was a BBC commission from Monterosa Productions, with Away Media providing Flash 3d production and consultancy services. The extensive extrusion and custom shape creation packages in Away3D gave a huge hand to the track creation process, and more tracks are being created over the course of the season so stay tuned! Read more about the project here and here. Brazilian agency Gringo have released a surreal 3D playland in the form of Happy Me, a kids site commisioned for Coca Cola. The game plays exactly to the strength Away3D offers, with a cartoon world to explore and customisations you can perform on your slightly ogrish character.

To launch the new iQ car from Toyota, digital agency North Kingdom (with 3D assistance from Play With Motion) have created a beautiful minisite that can be seen here. Combining static video with 3D interaction in a captivating and seamless journey, you can put the iQ through various 'test drives' of it's features.

Disney recently launched the American Idol Experience website as a precursor to their new attraction at Disney's Hollywood Studios theme park. The site uses a combination of pre-rendered 3D video sequences with interactive Away3D panels to create a virtual tour of the ride. The idea of a website that houses a virtual re-creation of a theme park attraction that allows participants the chance to pretend to be on a show intended for public participation is a little surreal, but the site's subtle use of interactive 3D is executed flawlessly.

Finally, Norway's largest online marketplace Finn.no have just launched a new Street-viewer service powered by Away3D. The application allows you to walk along the streets of the Norwegian cities Oslo and Trondheim, and consists of  more than 120.000 panorama locations. From the map interface, clicking on any one of the blue dots will open the viewer at that location.

We are grateful to everyone who sent in their links for inclusion in our showcase section! If you have a site that you would like us to showcase, please tell us more by getting in contact via our mailing list.